Data defines the model by dint of genetic programming, producing the best decile table.

Social Marketing Intelligence for Sweeping Improvement in Marketing Campaigns
Bruce Ratner, Ph.D.

Social Marketing Intelligence(SMI) is a cutting-edge method that increases the scope and application of valuable information from social network analysis of a company's database for implementing various marketing strategies, such as:
    1. Launching new products and services at significant efficiency (time and money),
    2. Improving response rates, and
    3. Identifying hi-tech fraud.
The purpose of this article is to illustrate SMI - how it can achieve sweeping improvement in marketing campaigns.

For more information about this article, call Bruce Ratner at 516.791.3544;or e-mail at
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