Nearly all establishments in just about all industries, regardless of size, are doing data mining (albeit, I presumptuously maintain that data mining for any two establishments could hardly be more different). Data mining is increasingly used in guiding strategic and tactical decision making for establishments’ customer relationship management (CRM), which includes fraud prevention, estimating risk, predicting customer behavior, and the like. The purpose of this article is to give the “definitive” definition of data mining for your desktop – based on my cockalorum (overflowing confidence) of the GenIQ Model©. The GenIQ Model is an evolutionary advance in data mining methodology using genetic programming. GenIQ offers exceptional predictions with minimal error variance, and a unique feature accommodating dirty and incomplete data. I illustrate case studies of CRM success with GenIQ-data mining.