Data defines the model by dint of genetic programming, producing the best decile table.

Statistical Modeling and Analysis
for Database Marketing:
Effective Techniques for Mining Big Data
(4th printing) -
Bruce Ratner, Ph.D.

Table of Contents

Book Reviews

Highlight of the Book
The major significance and special interest is in Chapter 15, where I talk about statistics and machine learning, and I define that statistical learning is the ability to solve statistical problems using non-statistical machine learning. GenIQ is now presented as such a non-statistical machine learning model. Moreover, in Chapter 16 GenIQ serves as an effective method for finding the best possible subset of variables for a model.- from the original and newly genetically data mined variables. The later suggests that GenIQ is a data mining tool par excellence. 

Book Statistics
  • Hardcover: 400 pages
  • Publisher: CRC Press, June 2003
  • Third Printing, June 2005
  • ISBN: 1574443445
  • Number of Characters: 633,451
  • Number of Words: 86,254
  • Number of Sentences: 8,974
  • Words per Sentence: 9.6
  • Words per Ounce: 3,642

For more information about the book, call Bruce Ratner at 516.791.3544 or 1 800 DM STAT-1; or e-mail at
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